FOUR AREAS. ONE CONNECTED BUSINESS.

Build. Streamline.
Grow. Hire.

One focused job or a joined-up project. Start with what needs to work better.

CARDIFF, WALES · WORKING ACROSS THE UK

Start with the service
you need.

Explore the scope, questions and practical next steps for a focused project.

Web design & development

Web design and development from Cardiff, Wales. Clear service websites, redesigns and web applications built around your customers and the way your business works.

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Custom software development

Custom software development from Cardiff for Wales and UK businesses: web applications, internal tools, portals, APIs and practical prototypes.

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Business & AI automation

Business and AI automation from Cardiff, Wales. Connect tools, reduce repeated admin and design reliable workflows with clear rules and human review.

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Recruitment and hiring support in Cardiff and Wales

01 / Software & digital products

Your business has outgrown the workaround.

Web applications, internal tools and APIs built around the job. From an early prototype to a useful system your team can use.

When it helps

You have an idea to test, an internal process held together by spreadsheets, or a product that needs technical direction.

Explore our capabilities
  • Custom software & web applications
  • Internal tools, portals & dashboards
  • Database-backed applications
  • SaaS prototypes & MVPs
  • API development & integrations
  • Front-end, back-end & full-stack development
  • Cloud applications
  • Legacy process replacement
  • Technical prototyping
A POSSIBLE APPLICATION

A customer portal that lets people track requests while your team manages the work in one place.

Talk about your project
02 / Websites & digital experiences

Your website looks fine. But it isn’t doing its job.

New websites and practical improvements to existing ones. Design, speed, accessibility and the enquiry journey, considered together.

When it helps

Your website is slow, hard to update, difficult to use on a phone or generating enquiries that disappear into an inbox.

Explore our capabilities
  • Business & bespoke websites
  • Responsive web design
  • UI/UX & interaction design
  • Landing pages
  • Website redesign
  • Performance optimisation
  • Booking & contact systems
  • Website integrations
  • CMS implementation
  • Accessibility improvements
  • SEO-conscious technical foundations
A POSSIBLE APPLICATION

A service website that explains the work clearly and turns a booking into a useful record in your existing system.

Talk about your project
03 / AI, automation & bots

Good people are spending time moving information around.

Connect your tools and remove repeat work. Use AI for useful interpretation, with validation and human review where needed.

When it helps

Your team retypes information, manually assembles reports, handles repetitive documents or answers the same operational questions.

Explore our capabilities
  • Workflow & business process automation
  • LLM integrations & AI assistants
  • AI-powered internal tools
  • Automated reporting
  • Document processing & data extraction
  • Custom bots & chatbots
  • Discord & community bots
  • API-driven automation
  • Scheduled processes
  • Platform integrations
  • AI implementation advice
A POSSIBLE APPLICATION

Extract useful fields from incoming documents, validate the results and send uncertain cases to a person.

Talk about your project
04 / IT & technology consultancy

You know something needs to change. You’re not sure what.

Understand the options before buying or building. Architecture, cloud, integration and software choices explained clearly.

When it helps

You are choosing software, planning an integration, reviewing infrastructure or trying to establish whether an idea is technically workable.

Explore our capabilities
  • Technology strategy
  • Software architecture advice
  • Systems analysis
  • Infrastructure & cloud planning
  • Integration strategy
  • Technical feasibility
  • Software & vendor evaluation
  • Digital workflow design
  • Internal system planning
  • Database architecture
A POSSIBLE APPLICATION

Compare improving an existing platform with replacing it, including integration effort and ongoing ownership.

Talk about your project
05 / Business systems & operations

The same bottleneck keeps coming back.

Map how work moves through the business. Remove unnecessary handovers and make the next action clear.

When it helps

Responsibilities are unclear, approvals get lost, reporting is manual or growth is making a once-simple workflow difficult to manage.

Explore our capabilities
  • Business process analysis
  • Workflow redesign
  • Bottleneck identification
  • Process mapping
  • Operational streamlining
  • Automation opportunity assessment
  • Internal systems design
  • Productivity improvement
  • Reporting structures & dashboards
  • Business system implementation
A POSSIBLE APPLICATION

Map an enquiry-to-delivery workflow, remove duplicate entry and make the next action visible to everyone involved.

Talk about your project
06 / Business development

The pipeline depends on memory and good intentions.

Focused outreach, a useful CRM and consistent follow-up. Give every opportunity an owner and a next step.

When it helps

Outreach is inconsistent, leads sit in separate files or your CRM has become a record of the past instead of a tool for the next step.

Explore our capabilities
  • Business development strategy
  • B2B outreach systems
  • Pipeline & lead-generation processes
  • Sales workflow design
  • CRM structure
  • Opportunity tracking
  • Outreach automation
  • Commercial process improvement
  • Market research
  • Partnership development
A POSSIBLE APPLICATION

Define qualification stages, structure your CRM and connect follow-up tasks to the right stage in the conversation.

Talk about your project
07 / Recruitment & talent

Sometimes the missing component is a person.

Define the role, focus the search and review candidates against agreed criteria. Human-led recruitment with a clear process.

When it helps

You need technical or commercial talent, a better shortlist or a hiring process that gives candidates and decision-makers a clear next step.

Explore our capabilities
  • Candidate sourcing
  • Recruitment campaigns
  • Technical & commercial recruitment
  • Talent searches
  • Hiring process support
  • Candidate screening
  • Recruitment systems
  • Hiring workflow optimisation
A POSSIBLE APPLICATION

Translate an unclear technical vacancy into an agreed brief, targeted search and structured screening criteria.

Talk about hiringFor employers and candidates

A NOTE ON AI

If AI is useful, we use it.
If simpler software works better,
we use that.

The goal is a useful, dependable result. The tool has to earn its place.

GOOD QUESTIONS START GOOD PROJECTS

Something on
your mind?

You don’t need a technical brief. Just a problem worth solving.

Tell us the problem

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SUSPICIOUS INC. / START A CONVERSATION

01 / THE STARTING POINT

What needs to change?

One service or a connected project. Start with the problem.

What can we help with?

Not sure which service fits? Leave the choices blank.

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